Welcome to Renown Insights, my personal space on the web. I’m Mike Nicholson, a consumer psychologist and marketing professor at Durham University Business School in the UK, where I also ‘earn my keep’ (administratively-speaking) as Associate Dean. In this space, you will find news about current projects, features on shopper marketing, and informed commentary on the fast-moving consumer goods (FMCG) sector. Normal ‘health warnings’ and disclaimers apply – all views expressed are merely my personal ones, not those of my institution, and so on.
All blogs are, by definition, somewhat self-indulgent and Renown Insights is no exception. I have a particular passion for meaningful knowledge transfer between industry and academia. By meaningful, I mean not just genuine opportunities for applied research that add real value, but also finding creative ways to bring professionals into the classroom and to place students within industry. A good example of this can be found in our current partnership with KHWS London. In the meantime, both for general interest and to hopefully stimulate new conversations, I shall be presenting a series of briefing notes and though pieces on consumer psychology in the resources section of this blog.