I joined Durham University Business School in 2001, following a successful career in the retail and fast-moving consumer goods (FMCG) sectors. My area of expertise remains Retail Marketing and I continue to work with a number of leading FMCG brands, enabling me to deliver a style of teaching that fuses academic research with real-world business practice. I contribute to a number of courses across the School’s undergraduate and postgraduate programmes, together with executive education.
A passionate teacher, subjects I cover include behavioural economics, consumer psychology, marketing research methods, marketing theory and retail marketing. I am also Associate Dean in the School, with a particular responsibility for the Specialist Masters portfolio. Externally, I work with a number of accreditation and quality assurance bodies, including AACSB International, the Quality Assurance Agency and the Chartered Association of Business Schools. I am also a member of the UK National Commission for UNESCO‘s Experts Network.
All work and no play, as they say… Away from all things academic, I am a border collie lover (amazing dogs, believe me), a self-confessed fan of the television series Doctor Who (it’s brilliant, watch it), and an avid follower of Chelsea Ladies Football Club (seriously, way better than the men). I also enjoy walking, punk music and old horror movies.