I am always interested in new projects, both large and small, and happy to talk to anyone with an intriguing FMCG marketing problem to solve. Notable previous projects have included motivational research designed to:-
Determine the optimal retailer mix for a new city-centre shopping mall
Launch a new brand of ‘smoothie’ within a crowded FMCG product space
Craft email messages to increase a Premiership football club’s season ticket renewals
Successfully manage a provincial newspaper’s transition from print to online
Enhance touchpoint management processes in a leading home furnishings store
Increase patron usage of a major theatre’s online ticketing system
Decode the unconscious source of ‘brand love’ for a carbonated drinks manufacturer
I also regularly speak on consumer psychology and retail marketing topics at industry events, as well as delivering bespoke training sessions for shopper marketing teams.
Please consider the above my ‘soft sell’ duly completed – let’s talk more!