Consultancy

I am always interested in new projects, both large and small, and happy to talk to anyone with an intriguing FMCG marketing problem to solve.  Notable previous projects have included motivational research designed to:-

Determine the optimal retailer mix for a new city-centre shopping mall

Launch a new brand of ‘smoothie’ within a crowded FMCG product space

Craft email messages to increase a Premiership football club’s season ticket renewals

Successfully manage a provincial newspaper’s transition from print to online

Enhance touchpoint management processes in a leading home furnishings store

Increase patron usage of a major theatre’s online ticketing system

Decode the unconscious source of ‘brand love’ for a carbonated drinks manufacturer

I also regularly speak on consumer psychology and retail marketing topics at industry events, as well as delivering bespoke training sessions for shopper marketing teams.

Please consider the above my ‘soft sell’ duly completed – let’s talk more!